Although MTV still gets tons of press from shows like “Jersey Shore”, their “Real World” series and all their award shows, it’s no secret that the network has been going through a consistent identity crisis for the past…oh…ten years or so. Most of it is due to the fact that MTV…MUSIC Television hasn’t played full length music videos in years. Well now it looks like the heads of MTV are making their new direction clear as they have changed the logo for the first time in 30 years. Granted the change is not big but it represents the end of an era. No more music videos for MTV as they have dropped the “Music Television” slogan from the logo.
According to the press release, the new logo “represents a new visually defined MTV, stimulating its past, present and future and embracing it’s diversity. Everything from Jersey Shore, to the VMAs to collaborations with the MOMA. The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.”
Man I yearn for the days of some Yo! MTV Raps. I’d even take TRL. Now those days are gone. Only question then is…what does the M in MTV now stand for?
Free Prodigy!!!!!!!!
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